A little over twelve months ago, we were pleased to welcome Heineken as a client. One of the most celebrated brands in the world, the prestigious Dutch brewer runs marketing campaigns across the globe, and Inspired Thinking Group (ITG) was tasked with adapting its below-the-line assets for 178 nations.
Our specialism in local marketing – tailoring national campaigns and assets for often hundreds of individual outlets – was a perfect fit for Heineken. And ITG had the opportunity to demonstrate that oceans and continents, languages and cultures, were no barrier to successful localisation.
But there is another aspect of our business that would benefit our new partner. Our artwork and packaging studio operates 24/7. We are, as it were, ‘always on’ (find out more about Inspired Thinking Group’s studio)
This has proved extremely popular with our UK clients. They know if the work is urgent, they can send us a brief in the afternoon and receive the artwork the following morning – all managed effortlessly through our cloud-based Media Centre platform.
But one chap’s morning is another chap’s evening, and when you’re a company that’s rapidly expanding its services around the globe, you can hardly down tools at 5.30pm Greenwich Mean Time and expect to prosper in a world that never sleeps.
To speed of content creation and global convenience, add quality. Most mistakes are made when people rush. If you’re scrambling to finish that poster or packaging design before the whistle blows, that’s when the ball gets dropped.
But when there’s another team you can pass the ball on to, the scrambling ceases and calm professionalism prevails. 24/7.
Until next time…
About Simon Ward
Simon Ward SP Group – Prior to ITG, Simon founded SP Digital in 1998, and in 1999 bought SP Print to form SP Group, creating innovative marketing and point of sale displays for some of the world’s best-known retailers, including M&S, Sainsbury’s, Holland & Barrett and Calvin Klein